Professional, Branded Websites

We know that you are unique and that you are in business because you’ve differentiated yourself from your competitors in a way that is valuable to your clients and customers. And we know that one of the main goals of your website is to convince your site visitors of these things so they’ll want to work with or buy from you. 

We’re going to help you put your best foot forward online giving you the best. Instead of “tweaking” some template that hundreds or thousands of other websites are using we create a custom web design just for you, showcasing your specific offerings and engaging your ideal customers so that you can meet your long-term business goals faster. 

During our Design Process, we take our time getting to understand your brand, your aesthetic preferences, your target demographic and even your competition. We’ll revise our original designs based on your feedback to ensure that the final designs are exactly what you’re looking for. We’ll translate your brand personality into a professional, modern, easy-to-navigate, conversion-focused custom website design that is structured to engage site visitors and elicit action—a phone call, a contact form submission or a purchase. 

Streamlined User Experience on All Devices

Every website we design is mobile friendly—your site will always be viewable and function properly from any modern mobile device. But because the mobile-user experience is becoming increasingly important—consumers are spending more and more time engaging with brands through their smartphones and tablets—we offer solutions that take this area of web design to the next level. 

The most streamlined approach to offering a cohesive mobile experience is responsive website design. A responsive website adapts its layout (the elements of your site—text, icons and imagery, navigation, etc.) to the size of the device used to access the site. It utilizes a grid-based system and flexible image sizes to shift your content around as needed—no more pinching and pulling your mobile screen to zoom in and navigate around your site! 

Responsive website design results in a consistent brand experience across all devices, including mobile. According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer and you have a higher chance of getting them to do business with you. 

Professional Web Site Redesign / Refresh

So, You’ve Already Got a Website, but You’re Wondering if it Might Be Time for a Website Redesign? Well, you’ve come to the right place! Your website should represent your business in a positive, professional light. It should also engage site visitors, instill trust and meet their needs quickly and easily. 

Our outstanding graphic and web design professionals focus on web and online marketing best practices. We’ll modernize your brand personality via a professional, modern, easy-to-navigate, conversion-focused website design that is structured to build brand loyalty and elicit action—a phone call, a contact form submission or a purchase. 

Some reasons to pursue a website redesign project: 

  • The website is a few years old and the design is starting to look outdated or cluttered 
  • Your site is hard to navigate 
  • Your business focus has shifted and the website no longer effectively communicates your offerings 
  • You’re looking to add functionality to the website that requires new design elements 
  • You’re finding that site visitors aren’t engaging with your brand and that they quickly bounce from your site 
  • You no longer have a relationship with the person who made your website years ago and you can’t even update it anymore 
  • Your website isn’t delivering qualified leads or generating revenue 

Whatever the reason, a strategic, conversions-focused website redesign may be the answer to all your woes. With design trends and web technologies constantly changing, you should be considering a website redesign every few years, anyway. 

Improving User Experience on Mobile Devices

Every website we design is mobile friendly—your site will always be viewable and function properly from any modern mobile device. That said, maybe you want to take your mobile strategy even further. A strong trend toward mobile-SPECIFIC websites is emerging…and for good reason. 

Like the name suggests, mobile-specific websites are formatted specifically for site visitors accessing websites on their mobile devices, offering the best user experience for those visitors. These site designs are quickly becoming the new standard for internet searching on mobile phones because they both function and look much like an app—big buttons, limited scrolling, quick navigation, etc. 

With a proper website content management system like WordPress, offering a better user experience for your site visitors through mobile doesn’t mean doubling up your website management efforts—the CMS automatically pushes updates from your desktop website to your mobile site in real time so that both sites are always up to date. 

According to Latitude, 61% of people have a better opinion of brands when they offer a good mobile experience. And what happens when site visitors enjoy navigating around your site? They stay on your site longer, they engage with your brand longer and you have a higher chance of getting them to do business with you. 

Targeted Marketing Websites for Increased Leads

One great way to increase leads for your business is through a lead generation website. Lead generation websites are designed to market a specific service or target a specific niche market. They offer a quick overview of the features and benefits of your service, solution, etc. “Lead gen” sites are not meant to offer large quantities of content, but rather they introduce site visitors to (one of) your company’s offerings, encouraging them to reach out for more information. Lead generation sites are usually only a page or two long but can be an effective way to provide your company opportunities to reach your ideal clients through the web alongside your full, comprehensive company website. 

Your lead generation website(s) can include the following: 

  • Quick contact forms 
  • White papers or other PDFs available for download 
  • Email newsletter signups 
  • A blog or news section 
  • Client testimonials 
  • Prominent calls to action 
  • Custom content areas 
  • Video functionality 
  • Built-in search engine optimization (SEO) 
  • Links back to your full site 

By utilizing search engine optimization best practices and branded website design, 98 Buck Digital will help you grow your business by reaching new customers! 

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